The development of marketing mailing lists is usually left to a list broker and his staff of professional researchers, but where do list brokers get their targeted address information?
Many times they purchase their information from companies who sell their customer lists or names and addresses of potential prospects. Other times their information comes from market research companies who are in business solely to collect personal data through the use of surveys and informational forms so that they can sell this information for mailing list marketing. These address lists can be used for direct mail campaigns through the postal service or for setting up an email marketing campaign.
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