Company Marketing Profile

Posted on November 28, 2011 by Admin
Company Marketing Profile

Company Marketing Profile

One of the most powerful tools you can use to market your company is personal branding. Actors and actresses learned long ago that publicity designed to create a certain image in the public’s mind could lead them to greater success in the entertainment industry. That soon spilled over to having stars promote products. When we like and admire the person behind a product, we’re more likely to buy the product.

Within the past several decades savvy business men and women have fostered their own celebrity to help ensure their companies’ success. Colonel Sanders made Kentucky Fried Chicken a household word through TV advertisements as did his protégé Dave Thomas of Wendy’s Old Fashioned Hamburgers. Lee Iacocca’s sincerity boosted Chrysler’s sales when nothing else could, and media darling Donald Trump continues to draw investors and buyers to his various real estate ventures.

When it comes to the local community, it’s smart leaders who use personal branding not only to inspire confidence in themselves, but also their organizations. When we see or hear positive things about leaders at charitable events, in the newspaper, and on TV we’re more prone to support the causes they support and buy the products and services their companies offer. Conversely when a leader has a negative brand, our view of the organizations they represent is negatively affected.