Core Marketing Communications

Posted on February 13, 2012 by Admin
Core Marketing Communications

Core Marketing Communications

Execution is the key to success in today’s business environment. It is the job of the business leader to prosecute the building blocks of execution – leader behavior, creation of a framework for cultural change and maximizing human capital – with intensity, depth and rigor. But this cannot be done without effective processes to support the effort.

In their book, Execution: The Discipline of Getting Things Done, former Honeywell CEO Larry Bossidy and renowned management consultant Ram Charan describe three core business processes for execution:

  • The People Process
  • The Strategy Process
  • The Operations Process

Every company uses them, but too often they stand alone in silos. The business leader owns these processes – not the staffs in human resources, strategic planning or finance – and must be deeply engaged in all of them.