Direct Marketing Statistics

Direct Marketing Statistics

Direct Marketing Statistics

Of all the different types of advertising medias, there can be some advantages to direct mail marketing. The advantages largely depend on the business model. Certain business models may benefit more by using mass advertising medias. This article looks at the benefits of using direct mail marketing services companies compared to other forms of advertising campaigns.

Mass Market Media Advertising

The majority of businesses use mass media type advertising. This type of marketing can be done on a national scale, regional or on a more local level. Some of the more common types of mass-market media advertising include:

  • Television
  • Radio
  • Magazine
  • Newspaper
  • Email
  • Mass Mailing
  • Billboard

Whether mass advertising is done on a national or more local level, the vast majority of consumers reached do not buy the company’s product or service. Instead the companies that use mass-market media rely on a small percentage of the public to purchase their product or service.