Marketing And Product Distribution

Marketing And Product Distribution

Marketing And Product Distribution

After the relative success of TMNT, it was a no-brainer that The Weinstein Company would try to bring Imagi's next couple of projects. The only possible stumbling block was that Imagi was adapting a pair of anime classics for the silver screen, and anime doesn't have the biggest profile in North America.

Well worry no more. Warner Bros. and The Weinsteins announced on Thursday that they will bring both of Imagi's next movies, Gatchaman and Astro Boy, to North American mondoplexes in 2009.

"Imagi is breaking new ground with big action pictures done entirely in CG animation," said Jeff Robinov, Warner Bros. Pictures' president of production, during the announcement. "It's an exciting new genre, with the potential of attracting big mass market audiences."