Marketing Consulting Services Internet Marketing Services

Posted on December 09, 2011 by Admin
Marketing Consulting Services Internet Marketing Services

Marketing Consulting Services Internet Marketing Services

Marketing online is all about content. Websites have design and images but ultimately have to send a strong message to readers.

Online Marketing Requires Compelling Content

Compelling content will inspire online readers to take some action. One way to create content is to imagine that visitors to a website or blog are arriving with three questions in mind:

  • Whether this service professional really understands their problem and feels their pain
  • Whether the service professional works with clients who resemble them demographically as well as psychographically
  • Whether the service provider is the best resource to help at this time

Ingredients of Compelling Content

Storytelling. Another way to create content is to tell stories. Stories can be about the business owner's own history. For example, a business owner who is a dog trainer may have grown up with dogs since the age of five. This business owner might add stories about problem dogs who were helped with special techniques.

Edge. Compelling content might also include edgy copy.. There are many definitions of edgy copy. It's easiest to think of copy with an edge as the difference between tomato juice and vodka and a perfectly mixed bloody mary.

Authenticity. Business owners can also strive for content that comes across as genuine, not a cookie-cutter page straight from the hype factory. This approach resembles talking to a good friend in a coffee shop or neighborhood bar.

It is tempting to use strong language in copywriting to add a touch of "edge." In fact, business owners can write their content so they sound just like Tony Soprano of the famous HBO television series.