The process of becoming a published book author doesn’t end when your title reaches bookstore shelves. Seasoned writers know that book marketing and publicity are just as important to success as the quality of the writing. Marketing a book is the key to achieving sales and income from your work. The upshot? Authors don’t have to hire a pricey publicist or shell out for expensive printed materials. You can assemble effective press materials and make contact with editors yourself by following a few industry-recognized pointers.
Create a Sell Sheet
Sell sheets are one-page summaries that contain all of the details about your book prior to its publication, so retailers can compare your title to others on the book market. Include the basics: title, author, name, publisher and a photo of the book jacket. Then add the book's retailing details, including publication date, format (softcover or hardcover), number if pages, price, ISBN number and where the books will be sold. Consider adding a summary of your book, marketing and publicity plans, blurbs from your peers and an author bio.